Stop guessing what your users cannot figure out
You are prioritising a roadmap from sales anecdotes, the loudest customer, and a survey with forty responses. Invocursor sees where people actually get stuck — which workflow, which page, which step — because it is standing there when it happens.
Your analytics tell you what happened. Not what they were trying to do.
Event data shows a drop-off on step three. It cannot tell you that people abandon there because the label means something different in their industry, or because the field expects a format nobody guesses right.
Support tickets have that information — in prose, in a queue, unstructured, and only from the small share of users annoyed enough to write in. Most people just quietly give up, and you never hear about it.
Friction, located
Which workflows get asked about most, which step they break at, and how often people give up rather than finish. A map of where your product is hard, ranked.
In their words
The vocabulary customers actually use for your features. Usually not the vocabulary in your interface — which is itself a finding worth having.
Requests as they surface
When someone asks for something the product does not do, it gets flagged rather than dying in a support thread.
Did the fix work?
Ship the change, then watch whether questions about that workflow actually fall. A feedback loop with a number at the end of it.
The quiet second argument
Most people buy this to reduce support cost. The thing they tend to mention at renewal is different: for the first time they know which parts of their product are genuinely confusing, and they stopped arguing about it in roadmap meetings.
You cannot fix friction you cannot see. This is the cheapest way we know to see it — because finding it is a byproduct of fixing it.
See it running on your product.
Fifteen minutes. We’ll map one of your real workflows live so you can judge it on your own product, not a demo.
Straight to a calendar. No form, no qualification call.